Marketing
There was once a time when word of mouth was all the marketing strategy that any company needed. But in today’s busy, high-tech world, no business can rely on personal referrals.
“Everything we do at MCA of Chicago requires a marketing component to support it” is the mantra of Executive Director Stephen L. Lamb, CAE. “If we don’t tell people all the great things our contractors and our association are doing, how will anyone know about them?”
MCA of Greater Chicago retains Nehlsen Communications, a full-service marketing and public relations firm, to find and capitalize on opportunities in public relations, advertising, Web strategies, and union marketing partnerships. News stories appear weekly in business and trade publications and on construction industry Web sites, promoting MCA of Chicago and the expertise of its members.
Marketing materials are regularly made available to contractor members to help them promote their edge in the mechanical contracting industry.