Strategic Planning Basics: Where are We Now & Where are We Headed?

Strategy and strategic planning are critical for all businesses. However, many businesses often ‘wing it’ or spend the majority of their time working IN the business and not ON the business.

In this interactive webinar, we will start with the basics of strategy, including its purpose in business and how it relates to an organization’s values, vision, and mission. Also, recognizing no business exists in a vacuum, we will discuss tools to analyze our own company, as well as the competitive environment in which you operate.

 Key Takeaways & Learning Objectives:

• Have a solid foundational understanding of the role and importance of strategy, including the advantages of regular strategic planning
•  A clear pathway to evaluating your business’ values, vision, and mission
• Develop a toolkit to identify the current state of your organization
• Assess alignment between your values, vision, and mission with your strategy to ensure everything and everyone is working towards the same goal

About the Facilitator:

Nicole Bettinger is a consultant with The Family Business Consulting Group specializing in communication, conflict resolution, and training next-generation family business owners. Her experience includes facilitating family meetings, educating families, and aligning ownership. In addition to consulting, Nicole is the HR Manager for a mid-sized family-owned business, and also facilitates peer group meetings focused on the training of next-generation family business leaders.